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Paso Carried By Tasting Room; Digital Growth Falters
Paso had strong July and August visitation but fell behind the other California regions in digital sales growth. This missed opportunity resulted in Paso on par with year-over-year revenue declines of 19%.
(*note that only wineries with complete and accurate data for 2019 and 2020 are included)
Although the decrease in Club Shipments had a non trivial downward pull on August DTC, the most notable Paso DTC sales differences occurred in the Tasting Room and with Digital Sales (Online + Phone).
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Paso Tasting Room Success
Paso Tasting Rooms once again (in July also) dramatically out performed other California Tasting Rooms (All) by Visitors being down much less and the Visitor traffic performing much better.
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Community Benchmark Member Spotlight
Tasting Room Manager, Turley Vineyards
What is your favorite wine / food pairing?
Zin & BBQ
What is unique about how you got into the wine business?
I went from Seafood to Restaurants to wine.
What is your favorite wine business metric?
What do you love about managing a wine business?
It’s like travelling without leaving
What is a unique management challenge you’re facing right now and how are you dealing with it?
Furloughed employees. I’m checking on them.
What is unique about your winery amongst other wineries in your region?
Our Vineyards are Old, Dry Farmed and certified organic
Thank you, Malani!