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Amador Continues Surge – Riding The Loyal Club
Amador spent early summer a bit behind in DTC sales vs. 2019 but for the first time since April, Amador is showing significantly more year-over-year growth than the rest of California (labeled All below).
Analysis
DTC Breakdown
Amador grew their DTC sales across almost every channel save Events.
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The Loyal Club
Amador club members are a higher percentage of DTC Sales and Visitors and are becoming more supportive faster than Club members across California.
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