Watch the replay of John’s talk given to close out the 2019 SFLuxe Wineries Boot Camp, given at the Lincoln Theater in Yountville, CA on March 28, 2019.
“WE’VE GOT YOUR DATA!”
Community Benchmark Founder, John Keleher returns with his perspicacious take on DTC sales in 2018, and with predictions for the year ahead. Community Benchmark’s analysis of month-to-month tasting room performance, based on actual data reporting by competitive wineries, addresses an immutable truth — understanding how your metrics compare with other wineries like yours is critical.