I presented yesterday with the Napa Vintner’s at the always inspiring Culinary Institute of America.
Here is the Napa Vintner’s Presentation that covers the following Overall Top DTC trends through July:
Overall Trend #1:
DTC Sales Softness Driven By Tasting Rooms & Digital Sales
Overall Trend #2:
Tasting Room Sales Decline Driven By Lower Visitor Counts As The Value Of A Visitor Has Been Stable / Increasing Slightly
Overall Trend #3:
Declining club sizes are mostly due to lower acquisition rates as opposed to rising attrition rates