Year-to-date, year-over-year data is from 29 tasting rooms across Lodi, CA which participate in Community Benchmark.
Visitors:
Visitors are up +75.7% vs. last year. (-19% vs. 2019)
Tasting Room sales:
Tasting room sales are up +35.4% vs. last year. (+2.9% vs. 2019)
Wine Club Total Sales:
Wine Club total sales are up +15.5% vs. last year. (+43.1% vs. 2019)
Digital+:
Phone/email sales are down -36.4% vs. last year. (+30.4% vs. 2019). Online sales are down -16.4% vs. last year. (+226.6% vs. 2019)
* Includes data from Lodi, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
