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Sonoma Valley Continues Climb From Summer Months
(*note that only wineries with complete and accurate data for 2019 and 2020 are included)
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Community Benchmark Member Spotlight
Director of Hospitality at Stone Edge Farm Winery and Vineyards
What is your favorite wine / food pairing?
A delicious cabernet sauvignon with red wine braised short ribs.
What is unique about how you got into the wine business?
I grew up in a wine region of France and worked in Bordeaux before moving to the wine country of California.
What is your favorite wine business metric?
AOV. Knowing the average dollar spend of each order placed across our business channels can help plan our pricing & marketing strategies to then increase that value.
What have you learned so far from Community Benchmark Insights and has that or how has it been valuable to you?
It’s been valuable comparing specific metrics with other similar wineries such as sales channels. It’s helped us for example to ramp up our outbound call initiatives.
What is a unique management challenge you’re facing right now and how are you dealing with it?
We are affected like everyone else in our business by the pandemic with low visitorship. Virtual tastings have allowed us to stay connected with our customers.
“The goal of a sales person is to build trust.”
Thank you, Philippe!