Mendocino tasting rooms now have access to more data than ever, thanks to a re-organization of the region within Community Benchmark.  Now there is one “Mendocino County” benchmark which includes both the 101 Corridor and the Anderson Valley.  This is great because it means a larger data set and greater access to community trends. What […]

Part One: Visitation — Three levers to increase tasting room sales “How do I know what to focus on in my Tasting Room to increase our profitability?” Great question!  That’s exactly where Community Benchmark comes in. When you look at your numbers in comparison to your neighbors, you can get a true sense of what’s not […]

Want to dial in your comparisons with other wineries by visitor style, average monthly visitors, tasting fee, case production size and average bottle price?  Excellent! You can now save a default set of the filters so that each time you log in to Community Benchmark you are getting exactly the relevant community data that you […]

A very good question … the index is calculated as your number (sales, visitation, purchase conversion, etc) divided by the community average number.  Therefore, 100% is “average” and less than 100% is below average. The key is to watch how the index moves over time e.g. how does your current month index compare to your […]

Hey Napa, You’re UP.   It is happy hour at Angele, and I am eavesdropping on the group next to me while I nurse my negroni. Five Wine Industry Professionals are singing the song I have heard echoed throughout the valley for the last year:   “There are just so many wineries now.” “Things are […]

DTC Consultant Sandra Hess has put together a case study with Talley Vineyards and how they have benefitted from utilizing the data from Community Benchmark. Alyssa Ball of Talley Vineyards knew that visitation was down, but how did that relate to trends in the community?  Watch to see how they were able to drive additional sales […]

Normally the industry’s busiest month, the October 2017 fires that hit Napa, Sonoma and Mendocino counties saw the region’s prime tourist season come to a screeching halt. Community Benchmark data shows that Mendocino was out to a strong start in September, with tasting room sales up 11% on average over September of 2016.  After the […]

We’re Building the Community Benchmark Team! Greetings friends! This time last year we were a bare skeleton crew of a genius coder, a brilliant intern, and a guy with a crazy idea about benchmarking (that’s me). We’re happy to share that we’ve more than doubled our team and are blasting off in 2018 — we’ve […]

Get Insights for Smarter Goal Setting When you are planning how to spend your time, it’s important to quickly assess all the data insight you can.  Below we will show you a couple of helpful graphs from our recent introduction of our monthly online reporting system in Napa.  Here is what one Napa Founding Member […]