View Slideshow Presentation of the 5 Trends 1. DTC Sales Are Up, Bucking the Statewide Trend Remarkably, the Paso & SLO regions have seen a +1.1% increase in DTC sales year-to-date compared to 2023. This is an encouraging sign, especially as the rest of California experiences a -5% contraction. 2. August 2024 Sees a Unique […]
Author: John Keleher
Willamette Valley Visitation & Tasting Rooms Rebound in August
Today I presented with the Willamette Valley Vintners Association several exciting trends and an opportunity. In August our Tasting Rooms grew Visitation & Sales So did 6 other regions including Southern Oregon. Our peak months so (May – Aug) show similar Visitation to last year (except July) Club Conversion in the Tasting Room continues to […]
Napa Vintner’s Presentation – Napa & Overall DTC Trends Through July 2024
I presented yesterday with the Napa Vintner’s at the always inspiring Culinary Institute of America. Here is the Napa Vintner’s Presentation that covers the following Overall Top DTC trends through July: Overall Trend #1: DTC Sales Softness Driven By Tasting Rooms & Digital Sales Overall Trend #2: Tasting Room Sales Decline Driven By Lower Visitor […]
Oregon Town Hall With Community Benchmark & WISE Academy
Top Oregon Performers Share Strategies For Success Hear directly from Five of Oregon’s top performers. Join us for a free virtual panel discussion with some of the top performers in Oregon’s Direct to Consumer (DTC) industry. Our five esteemed panelists will share their unique strategies, best practices and trends that have made them […]
Community Benchmark Launches New Partnership with Napa Valley Vintners
Napa Valley, CA (January, 2024) – Community Benchmark announced today a partnership with Napa Valley Vintners (NVV), the official trade and marketing organization for the Napa Valley American Viticultural Area (AVA) representing more than 550 wineries in Napa Valley. Community Benchmark will work with Napa Valley wineries to help them and their members find growth […]
Lodi Town Hall: How To Improve Our Tasting Room Average Order Values
Community Benchmark partnered with WISE Academy to host Lodi Town Hall on July 26th. In addition to presenting the latest Lodi & Industry Trends, we had a LIVELY discussion of Strategies & Tactics to improve Tasting Room Average Order Values. Below are the highlights of what Lodi wineries discussed as their favorite ideas of what […]
Developer Martin Jakal Joins Community Benchmark Team
NAPA, CALIFORNIA JULY 2021. The Community Benchmark team is very excited to introduce our new Developer, Martin Jackal! 2021 has been a year of growth within the company. Earlier this year we doubled our Support team and now we have doubled our Developer team as well! This substantial growth allows us to increase product development […]
Community Benchmark Presents: Lodi Launch Event
Lodi Launch 2021! A Power Partnership: Lodi & Community Benchmark Thursday June 17th @ 10:00 AM A Virtual Launch Event Please join John Keleher (Founder) and Nick Rood (Member Executive) at Community Benchmark, along with Lodi Wine for a lively conversation on how your participation will lead to growth opportunities previously unknown. With […]
Amador Town Hall With Community Benchmark & WISE Academy
Navigating 2021 A Compass To Grow DTC sales Including Key Amador Insights To Date Thursday May 20th @ 9:00 AM ~ A Virtual Conversation ~ Please join Amador Vintners Association, John Keleher, Founder, Nick Rood, Member Executive at Community Benchmark, and the WISE Academy for a data driven and lively conversation on how wineries overall […]
wineshipping Presents: State Of 2021
Navigating 2021 A Compass To Grow DTC sales Including Key Insights To Date Thursday June 3rd @ 10:00 AM ~ A Virtual Conversation ~ Please join John Keleher, Founder, Nick Rood, Member Executive at Community Benchmark, Lesley Berglund, Chairman of the WISE Academy , and Wineshipping for a data driven and lively conversation on how […]