This week, we had the opportunity to share a fresh set of Direct-to-Consumer (DTC) Willamette Valley Insights with the Willamette Valley Vintners Association. Our quick session focused on recent shifts in visitation, sales channels, and the growing importance of knowing where your best customers are coming from. 📉 DTC Sales Soft, But Diversified So far […]

We recently presented the latest Direct-to-Consumer (DTC) insights for San Luis Obispo County wineries at the PRWCA Quarterly Update with Joel Peterson. Thanks to the sponsorhip of the PRWCA and partnership with Visit SLO CA, and backed by our data from over 550+ wineries in Community Benchmark, here are a few key takeaways from Q1 […]

Napa Valley DTC Trends: Q1 2025 Snapshot @ Copia Yesterday, (4/29/25) , I had the opportunity to co-present the latest insights into Napa Valley’s Direct-to-Consumer (DTC) performance at Copia, hosted by Napa Valley Vintners. Alongside Liz Mercer from WISE, we explored what’s working, what’s changing, and how top-performing wineries are adapting in real time. Q1 […]

eCellar + Community Benchmark: Make All Your Report & Goal Achievement Dreams True View Meeting Video All NEW Goal Positioning System (GPS) demo (90 seconds) Claim Your eCellar Automated Integration Please see the play by play Meeting Summary (with minute markers) with very candid conversations and topics below: 15:13 Growth in Direct-to-Consumer Business  Fact | […]

OrderPort + Community Benchmark: Make All Your Report & Goal Achievement Dreams True View Meeting Video Claim Your OrderPort Automated Integration 1. Impact of Events on Direct to Consumer Sales (27:11) • The discussion emphasized the importance of leveraging events as a growing channel for direct to consumer sales, suggesting that wineries should consider offsite […]

View Slideshow Presentation of the 5 Trends 1. DTC Sales Are Up, Bucking the Statewide Trend Remarkably, the Paso & SLO regions have seen a +1.1% increase in DTC sales year-to-date compared to 2023. This is an encouraging sign, especially as the rest of California experiences a -5% contraction. 2. August 2024 Sees a Unique […]

Today I presented with the Willamette Valley Vintners Association several exciting trends and an opportunity. In August our Tasting Rooms grew Visitation & Sales So did 6 other regions including Southern Oregon. Our peak months so (May – Aug) show similar Visitation to last year (except July) Club Conversion in the Tasting Room continues to […]

I presented yesterday with the Napa Vintner’s at the always inspiring Culinary Institute of America. Here is the Napa Vintner’s Presentation that covers the following Overall Top DTC trends through July: Overall Trend #1:  DTC Sales Softness Driven By Tasting Rooms & Digital Sales Overall Trend #2:  Tasting Room Sales Decline Driven By Lower Visitor […]

Top Oregon Performers Share Strategies For Success Hear directly from Five of Oregon’s top performers.     Join us for a free virtual panel discussion with some of the top performers in Oregon’s Direct to Consumer (DTC) industry. Our five esteemed panelists will share their unique strategies, best practices and trends that have made them […]

Napa Valley, CA (January, 2024) – Community Benchmark announced today a partnership with Napa Valley Vintners (NVV), the official trade and marketing organization for the Napa Valley American Viticultural Area (AVA) representing more than 550 wineries in Napa Valley. Community Benchmark will work with Napa Valley wineries to help them and their members find growth […]