Normally the industry’s busiest month, the October 2017 fires that hit Napa, Sonoma and Mendocino counties saw the region’s prime tourist season come to a screeching halt. Community Benchmark data shows that Mendocino was out to a strong start in September, with tasting room sales up 11% on average over September of 2016. After the […]
I didn’t realize the potential! I can look at our numbers all day and beat them to the ground all I want. But, this is an extra layer of information that we can’t get so now I’m armed with more information to make more educated decisions. I’m going to re-do my marketing plan for those months.
— Travis Scott, General Manager, Handley Cellars
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