Great news  — we have officially launched our automatic data download/integration with WineDirect — we have our first hands-free Community Benchmark member whose data is getting automatically uploaded into the system via the WineDirect API.  Hooray for progress! The big benefit here is that now this winery can sit back and digest the data — […]

There are three main sales levers you can use today to increase your revenue: Visitors, Purchase Conversion, and Sales Per Purchase.   In this article we are focusing on Sales Per Purchase. “How do I know what to focus on in my Tasting Room to increase our profitability?” Great question!  That’s exactly where Community Benchmark comes in. When […]

There are three main sales levers you can use today to increase your revenue: Visitors, Purchase Conversion, and Sales Per Purchase.   In this article we are focusing on Purchase Conversion. Wines & Vines articulates the value of purchase conversions in their article on the ROI of Training: “Conversion to Buyer: Let’s pretend that with training, we […]

Part One: Visitation — Three levers to increase tasting room sales “How do I know what to focus on in my Tasting Room to increase our profitability?” Great question!  That’s exactly where Community Benchmark comes in. When you look at your numbers in comparison to your neighbors, you can get a true sense of what’s not […]