Join Community Benchmark at the Napa Valley Vintners’s Association on April 5th to hear Founder John Keleher and Community Benchmark members share recent regional trends, best practices and tips for improving your tasting room performance. Date: April 5th, 2019 Event: Tasting Room Performance Analysis, Best Practices & Peer Comparison Time: 11:00AM-12:00PM Location: Napa Valley Vintner’s Office […]

Welcome to February!  It’s “Data Day” here at Community Benchmark — a day to reflect on your progress in your tasting room and to bring the power of benchmarking into practice.  Enter your data today and see your progress & opportunities. A big highlight in January was being the darling at the Wine Symposium “DTC […]

Hello Friend, Happy New Year!  We hope that 2018 was filled with progress at your tasting room and we wish you a bright 2019 teeming with success. At Community Benchmark we have big plans for 2019 including more data elements and analysis coming your way.  Stay tuned…   Monthly Regional Summary We hope you find the year over […]

2018 is drawing to a close — December is here! What does this mean for your DTC sales at Community Benchmark? Community Benchmark now has 140 members in 6 regions.  If you are interested in finding out more specific information, feel free to Contact Us or just reply to this email. Monthly Regional Summary We hope you find the […]

Great news  — we have officially launched our automatic data download/integration with WineDirect — we have our first hands-free Community Benchmark member whose data is getting automatically uploaded into the system via the WineDirect API.  Hooray for progress! The big benefit here is that now this winery can sit back and digest the data — […]

There are three main sales levers you can use today to increase your revenue: Visitors, Purchase Conversion, and Sales Per Purchase.   In this article we are focusing on Sales Per Purchase. “How do I know what to focus on in my Tasting Room to increase our profitability?” Great question!  That’s exactly where Community Benchmark comes in. When […]

There are three main sales levers you can use today to increase your revenue: Visitors, Purchase Conversion, and Sales Per Purchase.   In this article we are focusing on Purchase Conversion. Wines & Vines articulates the value of purchase conversions in their article on the ROI of Training: “Conversion to Buyer: Let’s pretend that with training, we […]

Mendocino tasting rooms now have access to more data than ever, thanks to a re-organization of the region within Community Benchmark.  Now there is one “Mendocino County” benchmark which includes both the 101 Corridor and the Anderson Valley.  This is great because it means a larger data set and greater access to community trends. What […]

Part One: Visitation — Three levers to increase tasting room sales “How do I know what to focus on in my Tasting Room to increase our profitability?” Great question!  That’s exactly where Community Benchmark comes in. When you look at your numbers in comparison to your neighbors, you can get a true sense of what’s not […]

Want to dial in your comparisons with other wineries by visitor style, average monthly visitors, tasting fee, case production size and average bottle price?  Excellent! You can now save a default set of the filters so that each time you log in to Community Benchmark you are getting exactly the relevant community data that you […]