There are three main sales levers you can use today to increase your revenue: Visitors, Purchase Conversion, and Sales Per Purchase.   In this article we are focusing on Sales Per Purchase. “How do I know what to focus on in my Tasting Room to increase our profitability?” Great question!  That’s exactly where Community Benchmark comes in. When […]

There are three main sales levers you can use today to increase your revenue: Visitors, Purchase Conversion, and Sales Per Purchase.   In this article we are focusing on Purchase Conversion. Wines & Vines articulates the value of purchase conversions in their article on the ROI of Training: “Conversion to Buyer: Let’s pretend that with training, we […]

Mendocino tasting rooms now have access to more data than ever, thanks to a re-organization of the region within Community Benchmark.  Now there is one “Mendocino County” benchmark which includes both the 101 Corridor and the Anderson Valley.  This is great because it means a larger data set and greater access to community trends. What […]

Part One: Visitation — Three levers to increase tasting room sales “How do I know what to focus on in my Tasting Room to increase our profitability?” Great question!  That’s exactly where Community Benchmark comes in. When you look at your numbers in comparison to your neighbors, you can get a true sense of what’s not […]

Want to dial in your comparisons with other wineries by visitor style, average monthly visitors, tasting fee, case production size and average bottle price?  Excellent! You can now save a default set of the filters so that each time you log in to Community Benchmark you are getting exactly the relevant community data that you […]

A very good question … the index is calculated as your number (sales, visitation, purchase conversion, etc) divided by the community average number.  Therefore, 100% is “average” and less than 100% is below average. The key is to watch how the index moves over time e.g. how does your current month index compare to your […]

Hey Napa, You’re UP.   It is happy hour at Angele, and I am eavesdropping on the group next to me while I nurse my negroni. Five Wine Industry Professionals are singing the song I have heard echoed throughout the valley for the last year:   “There are just so many wineries now.” “Things are […]

DTC Consultant Sandra Hess has put together a case study with Talley Vineyards and how they have benefitted from utilizing the data from Community Benchmark. Alyssa Ball of Talley Vineyards knew that visitation was down, but how did that relate to trends in the community?  Watch to see how they were able to drive additional sales […]

Join Community Benchmark at Tablas Creek Winery on August 15, 2018 to hear Founder John Keleher and Community Benchmark members share recent regional trends, best practices and tips for improving your tasting room performance. Date: August 15th, 2018 Event: Tasting Room Performance Analysis, Best Practices & Peer Comparison Time: 10:00AM-11:30AM Location: Tablas Creek Winery (9339 […]

Have you ever wanted the ability to benchmark yourself against a set of wineries in a different region?  Now you can! Members can filter their comparative set of wineries by Region, Visitor Style, Tasting Fee, Case Production Size, and Average Bottle Price. In this example, this Paso Robles member can now compare themselves to the Napa […]