This week, we had the opportunity to share a fresh set of Direct-to-Consumer (DTC) Willamette Valley Insights with the Willamette Valley Vintners Association. Our quick session focused on recent shifts in visitation, sales channels, and the growing importance of knowing where your best customers are coming from. 📉 DTC Sales Soft, But Diversified So far […]

We recently presented the latest Direct-to-Consumer (DTC) insights for San Luis Obispo County wineries at the PRWCA Quarterly Update with Joel Peterson. Thanks to the sponsorhip of the PRWCA and partnership with Visit SLO CA, and backed by our data from over 550+ wineries in Community Benchmark, here are a few key takeaways from Q1 […]