Questions & Answer: How do you know you’re spending the right amount on marketing? How do you know you’re spending the most marketing dollars and the most effective programs? How do you continue to drive more sales for your winery or region, with the same marketing spend? The answer is experimentation. But experimentation requires two […]
Month: August 2021
August 2021 Product Improvements at Community Benchmark
Wondering what’s new with Community Benchmark? We listened to your needs and have enhanced the product in new ways: Recently rolled out: NEW dedicated sections on dashboard for: Digital (Online & Email/Phone), Events, Distribution & Other Sales; allowing you to see a fuller/more complete view of your revenue channels NEW METRICS: Order counts for Online and […]
Community Intelligence Reports by Region – July 2021
Dive deeper into regional data with our exclusive Community Intelligence Reports to see the impact of DTC Sales, Visitation, Wine Club, Events & Channels for July 2021: Napa Valley Sonoma Amador Walla Walla Central Coast Mendocino Lodi Lake County We want to know: How have you incorporated Community Benchmark in your business decisions? Drop us […]