Questions & Answer: How do you know you’re spending the right amount on marketing? How do you know you’re spending the most marketing dollars and the most effective programs? How do you continue to drive more sales for your winery or region, with the same marketing spend? The answer is experimentation. But experimentation requires two […]

“What gets measured gets improved.” – Peter Drucker, iconic management consultant, educator and author In a 2017 article in The Economist, the paper’s editors called data “the world’s most valuable resource,” an idea evidenced by the fact that the five most-valuable publicly traded firms in the world—Alphabet (Google’s parent company), Amazon, Apple, Facebook and Microsoft—are […]