Napa Valley Vintners

Napa Valley Vintners Association Member Discounted Pricing

Welcome NVV Members!


Click here to request a free 10 minute demo with Community Benchmark founder, John Keleher. He will take you through the system and show you how you can find your own True Trends.


Community Benchmark is used by…

“With Community Benchmark as your guide, learn the new possible and discover hidden sales opportunities.”


Ready to get started?

 Regional Benchmarking
Regular price per Tasting Room: $855 per year
Association Members save 30%: $599 per year
Cohort Benchmarking
Regular price per Tasting Room: $1855 per year
Association Members save 30%: $1299 per year
Explorer Benchmarking --
Regular price per Tasting Room: $2,855 per year
Association Members save 30%: $1,999 per year
Select Regional PlanSelect Cohort PlanSelect Explorer Plan
Initial Setup Fee (bulk data import, analysis, training)$499$499$499

Included Filters

Filter by Tasting Room Style (By Appointment Only vs. Public)
Filter by Case Production Size
Filter by Average Bottle Price
Filter by Average Tasting Fee
Additional filters (coming soon)
Filter by Average Monthly Visitation
Filter by Community inside Region (e.g. Yountville)
Filter Outside Region (e.g. Napa vs. Paso)
1 Named Comparison Set
(multiple sets available upon request)

Tasting Room Metrics

Including: Visitors, Tasting, Purchases, Wine Revenue, Club Signups
Tasting Room Month to Month Comparisons
Tasting Room Year-To-Date Comparisons
Tasting Room Running 3 Month Comparisons
Tasting Room Running 12 Month Comparisons

Wine Club Metrics

Including: Club Members, Club Shipments, Club Shipment Revenue
Wine Club Month to Month Comparisons
Wine Club Year-To-Date Comparisons
Select Regional PlanSelect Cohort PlanSelect Explorer Plan
“Community Benchmark will either validate your strategy or tell you that you need to look at things differently… I’ve already adjusted our wine club plan and there are lots of actionable items like this.”
— Sean Hubbard, DTC Sales & Hospitality Manager, Grgich Hills
Sean Hubbard, DTC Sales & Hospitality Manager, Grgich Hills

Elizabeth Miller
“I wouldn’t have solid confidence in affirming or negating changes we’ve made without this.”
— Elizabeth Miller, Director of Winery Hospitality, Burgess Cellars

“What I love about this is you immediately show me where my opportunities are…”
— Jessica Link, General Manager, Davis Estates
Jessica Link

Built For Owners & Managers

We guarantee to identify the most immediate and impactful ways to grow your DTC sales. Community Benchmark is absolutely committed to helping your sales staff work smarter, not harder.

Wine Communities

In the destination wine business, a win for your neighbor is a win for you and your destination. Community Benchmark’s data-pooling algorithms and unique sharing methods prove true the old saying that rising tide lifts all boats.

Jon Passow, Tasting Room Manager, McFadden Farms
“Community Benchmark has made the world of difference when it comes to analyzing how our tasting room performs on a month to month basis. It’s simple, easy to use interface makes tracking and comparing a breeze!”
— Jon Passow, Tasting Room Manager, McFadden Farms

Winery data

It’s simple: we process your data and display it back to you, highlighting your biggest opportunities for growth.

Being able to quickly review your most important business metrics over time is important. Understanding how your metrics compare with other wineries like yours is critical.

1. Discover Opportunity

Looking at your own numbers by themselves will only take you so far. Community Benchmark provides an exclusive layer of data-driven intelligence that reveals big opportunity.

2. Be In the Know

We alert you to crucial movements in your key performance indicators and just as importantly, those of your destination.

3. Focus

No more wondering which sales goals to focus on,or guessing how high to set them. Community Benchmark shows you exactly what’s possible in your location.

The Result

Your team will truly understand your sales performance and focus your resources to achieve marked sales improvement.

Doug Stewart, Owner, Lichen Estate
“It gives us insight into trends in our broader region, beyond our front door. It provides a benchmark against which to measure our own performance and allows us to focus on improvements most needed.”
— Doug Stewart, Owner, Lichen Estate

Want to see Community Benchmark for yourself? Schedule a free 20 minute Demo