Napa Valley Vintners April 2018 DTC Workshop Replay Video
April 2018 Napa Valley Vintners DTC Workshop: “Benchmarking, Testing, and Improving Your DTC Results”
The workshop video includes the complete presentations from featured guest speakers:
- John Keleher — Founder, Community Benchmark
- Liz Mercer — Instructor & Content Developer, The WISE Academy
- Sean Holcomb — Wine Marketing Consultant, Sean Holcomb Marketing
Request a free Community Benchmark demoNVV Members Save 30% + no setup fee through May 30, 2018
Key Insights from the Workshop:
- Benchmarking with your community can provide your True Trend, so you can see how you are really performing
- Managing your business is a constant activity, not just an annual exercise
- Diving deeper into the 4 levels of DTC Metrics
- Should you focus on Traffic, Conversion Rates, or Average Order Value?
- Measuring, testing and adjusting your marketing campaigns can increase your results 40-80%