Community Benchmark https://communitybenchmark.com Know where you stand Mon, 19 Sep 2022 21:22:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 https://i0.wp.com/communitybenchmark.com/files/2017/06/cropped-Community_benchmark_favicon.png?fit=32%2C32&ssl=1 Community Benchmark https://communitybenchmark.com 32 32 130011965 Overall DTC Trends YTD August 2022 https://communitybenchmark.com/2022/09/overall-dtc-trends-ytd-august-2022/ Thu, 15 Sep 2022 08:11:39 +0000 https://communitybenchmark.com/?p=6383 Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through August 2022 (vs. 2021 and 2020):

ALL REGIONS: Year-over-year, Year-to-date August 2022 data is from over 450 wineries across all the regions which participate in Community Benchmark (Jan – August 2022 vs. Jan – August 2021 & 2022)

  • Overall DTC Total Sales:
    Overall YTD DTC sales are up +7.5% vs. 2021. (+28.2% vs 2020)
  • Visitors:
    Visitation YTD was down -0.5% vs. 2021. (+63.6% vs 2020)
  • Tasting Room sales:
    Tasting room sales YTD  were up +12.6% vs. 2021. (+100.1% vs 2020)
  • Wine Club Total Sales:
    Wine Club total sales YTD were up +10.2% vs. 2021. (+20.3% vs. 2020)
  • Digital+: Phone sales YTD were down -14.3% vs. 2021.  (-22.1% vs. 2020).  Online sales were down -18.8% vs. 2021. (-26.2% vs. 2020)

* Includes data from Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sierra Foothills, Sonoma, Temecula, Walla Walla (WA).

 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

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Walla Walla’s DTC Trends YTD August 2022 https://communitybenchmark.com/2022/09/walla-wallas-dtc-trends-ytd-august-2022/ Thu, 15 Sep 2022 08:01:21 +0000 https://communitybenchmark.com/?p=6399 Wwvw Color Logo

Year-over-year, Year-to-date August 2022 data is from 30 tasting rooms across Walla Walla, WA which participate in Community Benchmark.

Overall DTC Total Sales:
Overall YTD DTC sales are down -0.9% vs. 2021. (+32.0% vs 2020)

Visitors:

Visitation YTD was down -3.3% vs. 2021. (+89.5% vs 2020)

Tasting Room sales:

Tasting Room sales YTD were down -5.0% vs. 2021. (+101.7% vs. 2020)

Wine Club Total Sales:

Wine Club total sales YTD were up +16.3% vs. 2021. (+46.5% vs. 2020)

Digital+:

Phone sales YTD were down -23.2% vs. 2021.  (-33.5% vs. 2020).  Online sales YTD were down -29.0% vs. last year. (-45.0% vs. 2020)

 

* Includes data from Walla Walla, WA.

 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

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Temecula’s DTC Trends YTD August 2022 https://communitybenchmark.com/2022/09/temeculas-dtc-trends-ytd-august-2022/ Thu, 15 Sep 2022 07:55:36 +0000 https://communitybenchmark.com/?p=6397 Screen Shot 2022 06 19 At 2.22.56 Am

Year-over-year, Year-to-date August 2022 data is from 26 tasting rooms in Temecula which participate in Community Benchmark.

Overall DTC Total Sales:
Overall YTD DTC sales are up  +11.5% vs. 2021. (+43.1% vs 2020)

Visitors:

Visitation YTD was up +6.5% vs. 2021. (+72.0% vs 2020)

Tasting Room sales:

Tasting Room sales YTD were up +10.1% vs. 2021. (+89.8% vs. 2020)

Wine Club Total Sales:

Wine Club total sales YTD were up +13.6% vs. 2021. (+37.4% vs. 2020)

Digital+:

Phone Sales YTD were down -32.5% vs. 2021.  (-55.2% vs. 2020).  Online sales YTD were down -5.8% vs. last year. (-32.5% vs. 2020)

* Includes data from Temecula, CA 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

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Sonoma’s DTC Trends YTD August 2022 https://communitybenchmark.com/2022/09/sonomas-dtc-trends-ytd-august-2022/ Thu, 15 Sep 2022 07:51:36 +0000 https://communitybenchmark.com/?p=6395 Sonoma Valley Wine

Year-over-year, Year-to-date August 2022 data is from 58 tasting rooms across Sonoma, CA which participate in Community Benchmark.

Overall DTC Total Sales:
Overall YTD DTC sales are up +5.9% vs. 2021. (+20.2% vs 2020)

Visitors:

Visitation YTD was up +11.8% vs. 2021. (+107.2% vs 2020)

Tasting Room sales:

Tasting room sales YTD were up +12.2% vs. 2021. (+123.0% vs 2020)

Wine Club Total Sales:

Wine Club total sales YTD were up +10.1% vs. 2021. (+16.0% vs. 2020)

Digital+:

Phone sales YTD were down -12.4% vs. 2021.  (-16.2% vs. 2020).  Online sales YTD were down -15.6% vs. last year. (-22.1% vs. 2020)

 

* Includes data from Sonoma, CA.

 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

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Sierra Foothill’s DTC Trends YTD August 2022 https://communitybenchmark.com/2022/09/sierra-foothills-dtc-trends-ytd-august-2022/ Thu, 15 Sep 2022 07:47:22 +0000 https://communitybenchmark.com/?p=6393  

Sierra Foothills

Year-over-year, Year-to-date August 2022 data is from 33 tasting rooms in the Sierra Foothills, CA which participate in Community Benchmark.

Overall DTC:

Overall YTD DTC sales are up +2.4% vs. 2021. (+31.5% vs 2020)

Visitors:

Visitation YTD was up +0.7% vs. 2021. (+63.6% vs 2020)

Tasting Room sales:

Tasting Room sales YTD were down -1.9% vs. 2021. (+50.3% vs. 2020)

Wine Club Total Sales:

Wine Club total sales YTD were up +6.2% vs. 2021. (+32.1% vs. 2020)

Digital+:

Phone sales YTD were down -28.0% vs. 2021.  (-62.1% vs. 2020).  Online sales were down -20.9% vs. 2021. (-64.8% vs. 2020)

 

* Includes data from Sierra Foothills, CA: Amador & El Dorado. 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

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Oregon’s DTC Trends YTD August 2022 https://communitybenchmark.com/2022/09/oregons-dtc-trends-ytd-august-2022/ Thu, 15 Sep 2022 07:40:12 +0000 https://communitybenchmark.com/?p=6391 Screen Shot 2022 04 19 At 12.27.49 Am

Year-over-year, Year-to-date August 2022 data is from 131 tasting rooms across Oregon which participate in Community Benchmark.

Overall DTC Total Sales:
Overall DTC sales YTD are down -3.4% vs. 2021. (+19.6% vs 2020)

Visitors:

Visitation YTD was down -13.4% vs. 2021. (+20.9% vs 2020)

Tasting Room sales:

Tasting Room sales YTD were up +1.6% vs. 2021. (+57.6% vs. 2020)

Wine Club Total Sales:

Wine Club total sales YTD were down -1.9% vs. 2021. (+13.7% vs. 2020)

Digital+:

Phone Sales YTD were down -10.4% vs. 2021.  (-17.6% vs. 2020).  Online sales YTD were down -27.4% vs. last year. (-32.5% vs. 2020)

* Includes data from Northern Borders (Columbia Gorge/Valley, Walla Walla Valley, Other), Southern Oregon (Applegate Valley, Rogue Valley, Umpqua Valley & Elkton), and Willamette Valley (Chehalem Mountains & Ribbon Ridge & Laurelwood, Dundee Hills, Eola-Amity Hills and McMinnville). 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

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Napa’s DTC Trends YTD August 2022 https://communitybenchmark.com/2022/09/napas-dtc-trends-ytd-august-2022/ Thu, 15 Sep 2022 07:35:18 +0000 https://communitybenchmark.com/?p=6389 Napa

Year-over-year, Year-to-date August 2022 data is from 73 tasting rooms across Napa, CA which participate in Community Benchmark.

Overall DTC Total Sales:
Overall YTD DTC sales are up +14.0% vs. 2021. (+34.3% vs 2020)

Visitors:

Visitation YTD was up +3.3% vs. 2021. (+96.3% vs 2020)

Tasting Room sales:

Tasting room sales YTD were up +32.0% vs. 2021. (+166.0% vs 2020)

Wine Club Total Sales:

Wine Club total sales YTD were up +15.2% vs. 2021. (+22.0% vs. 2020)

Digital+:

Phone sales YTD were down -15.3% vs. 2021.  (-18.7% vs. 2020).  Online sales YTD were down -24.3% vs. last year. (-29.5% vs. 2020)

 

* Includes data from Napa, CA.

 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

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Lodi’s DTC Trends YTD August 2022 https://communitybenchmark.com/2022/09/lodis-dtc-trends-ytd-august-2022/ Thu, 15 Sep 2022 07:29:59 +0000 https://communitybenchmark.com/?p=6387 Lodi Wine

Year-over-year, Year-to-date August 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark.

Overall DTC Total Sales:
Overall YTD DTC sales are up +1.4% vs. 2021. (+18.7% vs 2020)

Visitors:

Visitation YTD was up +4.0% vs. 2021. (+72.2% vs 2020)

Tasting Room sales:

Tasting room sales YTD were up +3.5% vs. 2021. (+36.3% vs 2020)

Wine Club Total Sales:

Wine Club total sales YTD were down -1.1% vs. 2021. (+13.3% vs. 2020)

Digital+:

Phone sales YTD were down -25.1% vs. 2021.  (-53.4% vs. 2020).  Online sales YTD were down -2.5 % vs. last year. (-18.3% vs. 2020)

 

* Includes data from Lodi, CA.

 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

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Central Coast’s DTC Trends YTD August 2022 https://communitybenchmark.com/2022/09/central-coasts-dtc-trends-ytd-august-2022/ Thu, 15 Sep 2022 07:21:16 +0000 https://communitybenchmark.com/?p=6385 Central Coast

Year-over-year, Year-to-date August 2022 data is from 76 tasting rooms across the Central Coast, CA which participate in Community Benchmark.

Overall DTC Total Sales:

Overall YTD DTC sales are up +5.7% vs. 2021. (+29.1% vs 2020)

Visitors:

Visitation YTD was down -2.9% vs. 2021. (+54.1% vs 2020)

Tasting Room sales:

Tasting room sales YTD were up +6.0% vs. 2021. (+92.3% vs 2020)

Wine Club Total Sales:

Wine Club total sales YTD were up +9.5% vs. 2021. (+19.1% vs. 2020)

Digital+:

Phone sales YTD were down -14.3% vs. 2021.  (-33.5% vs. 2020).  Online sales YTD were down -6.4% vs. last year. (-18.4% vs. 2020)

 

* Includes data from Central Coast, CA (Paso Robles, San Luis Obispo, Santa Barbara, and Santa Cruz Mountains).

 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

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Overall DTC Trends YTD July 2022 https://communitybenchmark.com/2022/08/overall-dtc-trends-ytd-july-2022/ Tue, 16 Aug 2022 07:42:49 +0000 https://communitybenchmark.com/?p=6135 Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through July 2022 (vs. 2021 and 2020):

ALL REGIONS: Year-over-year, Year-to-date July 2022 data is from over 450 wineries across all the regions which participate in Community Benchmark (Jan – July 2022 vs. Jan – July 2021 & 2022)

  • Overall DTC Total Sales:
    Overall YTD DTC sales are up +8.5% vs. 2021. (+29.2% vs 2020)
  • Visitors:
    Visitation YTD was up +3.1% vs. 2021. (+76.3% vs 2020)
  • Tasting Room sales:
    Tasting room sales YTD  were up +15.6% vs. 2021. (+113.6% vs 2020)
  • Wine Club Total Sales:
    Wine Club total sales YTD were up +9.9% vs. 2021. (+20.1% vs. 2020)
  • Digital+: Phone sales YTD were down -16.1% vs. 2021.  (-22.9% vs. 2020).  Online sales were down -17.1% vs. 2021. (-26.2% vs. 2020)

* Includes data from Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sierra Foothills, Sonoma, Temecula, Walla Walla (WA).

 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

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