ALL REGIONS: Year-over-year, Year-to-date April 2023 data is from over 523 wineries across all the regions which participate in Community Benchmark (Jan – April 2023 vs. Jan – April 2022)

• Overall DTC Total Sales:
  Overall YTD DTC sales are down -5.3% vs. 2022. (+6.7% vs 2021)
• Visitors:
  Visitation YTD was down -21.8% vs. 2022. (-1.1% vs 2021)
• Tasting Room sales:
  Overall YTD DTC sales are down -15.2% vs. 2022. (+22.0% vs 2021)
• Wine Club Total Sales:
  Wine Club total sales YTD were down -0.8% vs. 2022. (+10.2 vs. 2021)
• Digital+: Phone sales YTD were down -17.5% vs. 2022.  (-33.1% vs. 2021).  Online sales were down -16.7% vs. 2022.  (-41.1% vs. 2021)

* Includes data from Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sierra Foothills, Sonoma, Temecula, Walla Walla (WA), Woodinville.

Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through April 2022 (vs. 2021 and 2020):

• Central Coast
• Lodi
• Napa
• Oregon
• Sierra Foothills
• Sonoma
• Walla Walla (WA)

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

ALL REGIONS: Year-over-year, Year-to-date March 2023 data is from over 523 wineries across all the regions which participate in Community Benchmark (Jan – March 2023 vs. Jan – March 2022)

• Overall DTC Total Sales:
  Overall YTD DTC sales are down -5.6% vs. 2022. (+7.7% vs 2021)
• Visitors:
  Visitation YTD was down -21.3% vs. 2022. (+31.6% vs 2021)
• Tasting Room sales:
  Overall YTD DTC sales are down -15.4% vs. 2022. (+31.7% vs 2021)
• Wine Club Total Sales:
  Wine Club total sales YTD were down -3.0% vs. 2022. (+11.8 vs. 2020)
• Digital+: Phone sales YTD were down -19.6% vs. 2022.  (-34.7% vs. 2021).  Online sales were down -14.7% vs. 2022.  (-32.6% vs. 2021)

* Includes data from Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sierra Foothills, Sonoma, Temecula, Walla Walla (WA), Woodinville.

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

• Central Coast
• Lodi
• Napa
• Oregon
• Sierra Foothills
• Sonoma
• Temecula
• Walla Walla (WA)
• Woodinville

ALL REGIONS: Year-over-year January 2023 data is from over 486 wineries across all the regions which participate in Community Benchmark (Jan 2023 vs. Jan 2022 & 2021)

• Overall DTC Total Sales:
  Overall YTD DTC sales are down  –8.7% vs. 2022 (+18.0% vs 2021).
• Visitors:
  Visitation YTD was down -18.8% vs. 2022 (+82.9% vs 2021).
• Tasting Room sales:
  Tasting room sales YTD  were down -11.7% vs. 2022 (+109.9% vs 2021).
• Wine Club Total Sales:
  Wine Club total sales YTD were down -4.2%vs. 2022 (+18.5 vs. 2021).
• Digital+: Phone sales YTD were down -36.0% vs. 2022  (-47.0% vs. 2021).  Online sales were down -11.8% vs. 2022 (-28.1% vs. 2021).

* Includes data from Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sierra Foothills, Sonoma, Temecula, Walla Walla (WA).

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

Year-over-year January 2023 data is from 33 tasting rooms across Woodinville, WA which participate in Community Benchmark.

Overall DTC Total Sales:
Overall YTD DTC sales are down -4.0% vs. 2022 (+3.8% vs 2021).

Visitors:

Visitation YTD was down -3.1% vs. 2022 (+18.7% vs 2021).

Tasting Room sales:

Tasting Room sales YTD were down -4.7% vs. 2022 (+29.1% vs. 2021).

Wine Club Total Sales:

Wine Club total sales YTD were down -8.5% vs. 2022 (+7.1% vs. 2021).

Digital+:

Phone sales YTD were up +12.4% vs. 2022 (+37.9% vs. 2021).  Online sales YTD were down -10.2% vs. 2022 (-33.7% vs. 2021).

* Includes data from Woodinville, WA.

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

Year-over-year January 2023 data is from 29 tasting rooms across Walla Walla, WA which participate in Community Benchmark.

Overall DTC Total Sales:
Overall YTD DTC sales are up +19.2% vs. 2022 (+24.0% vs 2021).

Visitors:

Visitation YTD was down -6.8% vs. 2022 (+48.5% vs 2021).

Tasting Room sales:

Tasting Room sales YTD were down -14.0% vs. 2022 (+22.7% vs. 2021).

Wine Club Total Sales:

Wine Club total sales YTD were up +19.5% vs. 2022 (+63.0% vs. 2021).

Digital+:

Phone sales YTD were down -29.1% vs. 2022 (-41.9% vs. 2021).  Online sales YTD were down -12.2% vs. 2002 (-22.0% vs. 2021).

* Includes data from Walla Walla, WA.

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

Year-over-year January 2023 data is from 18 tasting rooms in Temecula which participate in Community Benchmark.

Overall DTC Total Sales:
Overall YTD DTC sales are down -6.7% vs. 2022 (+75.6% vs 2021).

Visitors:

Visitation YTD was down -6.4% vs. 2022 (+154.6% vs 2021).

Tasting Room sales:

Tasting Room sales YTD were down -2.0% vs. 2022 (+140.2% vs. 2021).

Wine Club Total Sales:

Wine Club total sales YTD were down -11.7% vs. 2022 (+44.2% vs. 2021).

Digital+:

Phone Sales YTD were down -33.5% vs. 2022 (-7.1% vs. 2021).  Online sales YTD were up +37.4% vs. last year (-17.0% vs. 2021)

* Includes data from Temecula, CA 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

Year-over-year January 2023 data is from 32 tasting rooms in the Sierra Foothills, CA which participate in Community Benchmark.

Overall DTC:

Overall YTD DTC sales are down -4.6% vs. 2022 (-8.6% vs 2021).

Visitors:

Visitation YTD was down -22.7% vs. 2022 (+5.8% vs 2021).

Tasting Room sales:

Tasting Room sales YTD were down -18.8% vs. 2022 (-15.4% vs. 2021).

Wine Club Total Sales:

Wine Club total sales YTD were up +7.2% vs. 2022 (+1.1% vs. 2021).

Digital+:

Phone sales YTD were down -32.9% vs. 2022 (-51.9% vs. 2021).  Online sales were down -2.3% vs. 2022 (-47.1% vs. 2021).

* Includes data from Sierra Foothills, CA: Amador & El Dorado. 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

Year-over-year January 2023 data is from 56 tasting rooms across Sonoma, CA which participate in Community Benchmark.

Overall DTC Total Sales:
Overall YTD DTC sales are up +1.1% vs. 2022 (+23.1% vs 2021).

Visitors:

Visitation YTD was down -7.9% vs. 2022 (+391.8% vs 2021).

Tasting Room sales:

Tasting room sales YTD were down -0.2% vs. 2022 (+305.9% vs 2021).

Wine Club Total Sales:

Wine Club total sales YTD were up +5.8% vs. 2022 (+33.8% vs. 2021).

Digital+:

Phone sales YTD were down -7.7% vs. 2022  (-28.7% vs. 2021).  Online sales YTD were down -8.2% vs. last year (-29.9% vs. 2021).

* Includes data from Sonoma, CA.

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

Year-over-year January 2023 data is from 128 tasting rooms across Oregon which participate in Community Benchmark.

Overall DTC Total Sales:
Overall DTC sales YTD are down -13.3% vs. 2022 (+0.6% vs 2021)

Visitors:

Visitation YTD was down -26.1% vs. 2022 (-4.3% vs 2021)

Tasting Room sales:

Tasting Room sales YTD were down -14.9% vs. 2022 (+13.7% vs 2021)

Wine Club Total Sales:

Wine Club total sales YTD were down -2.2% vs. 2022 (+13.3% vs. 2021)

Digital+:

Phone Sales YTD were down -51.4% vs. 20212 (-60.3% vs. 2021).  Online sales YTD were down -43.2% vs. last year (-57.3% vs. 2021).

* Includes data from Northern Borders (Columbia Gorge/Valley, Walla Walla Valley, Other), Southern Oregon (Applegate Valley, Rogue Valley, Umpqua Valley & Elkton), and Willamette Valley (Chehalem Mountains & Ribbon Ridge & Laurelwood, Dundee Hills, Eola-Amity Hills and McMinnville). 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.

Year-over-year, Year-to-date January 2023 data is from 71 tasting rooms across Napa, CA which participate in Community Benchmark.

Overall DTC Total Sales:
Overall YTD DTC sales are down -12.6% vs. 2022 (+19.0% vs 2021).

Visitors:

Visitation YTD was down -13.8% vs. 2022 (+338.1% vs 2021).

Tasting Room sales:

Tasting room sales YTD were down -10.0% vs. 2022 (+332.1% vs 2021).

Wine Club Total Sales:

Wine Club total sales YTD were down -9.3% vs. 2022 (+12.7% vs. 2021).

Digital+:

Phone sales YTD were down -48.0% vs. 2022 (-52.6% vs. 2021).  Online sales YTD were down -19.6% vs. last year (-24.4% vs. 2021).

* Includes data from Napa, CA.

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.